Creed sale to BlackRock Long-Term Private Capital

BlackRock Long-Term Private Capital acquired the ultra-luxury niche fragrance brand Creed, marking BlackRock LTPC’s first investment in luxury.

  • Sell-side advisory to the owner of Creed (sixth generation of the founding family)

  • Seller geography: France, Luxembourg

  • Acquirer geography: UK

  • Sector: beauty, fragrance

  • Founding Partners involved: Mariana Hariki, Rose Reynes, Madelaine Ollivier

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