Creed sale to BlackRock Long-Term Private Capital
BlackRock Long-Term Private Capital acquired the ultra-luxury niche fragrance brand Creed, marking BlackRock LTPC’s first investment in luxury.
Sell-side advisory to the owner of Creed (sixth generation of the founding family)
Seller geography: France, Luxembourg
Acquirer geography: UK
Sector: beauty, fragrance
Founding Partners involved: Mariana Hariki, Rose Reynes, Madelaine Ollivier