Goutal intellectual property rights sale to Interparfums

MYRA Partners has advised Amorepacific, Korea’s leading beauty conglomerate, in the sale of all intellectual property rights relating to the iconic niche fragrance brand Maison Goutal held by Amorepacific Europe worldwide to Interparfums.

Amorepacific Europe will continue to operate the Goutal brand under a license agreement for a set duration. Interparfums will develop the brand from 2026 onwards, together with its licensee.

Created by Annick Goutal in 1981, Goutal is known for its refined and poetic creations, including the iconic scents Petite Chérie and Eau d’Hadrien. The brand works exclusively with high-quality raw materials, combining natural ingredients into creative olfactory combinations.

• Sell-side advisory to Amorepacific Europe, Amorepacific

• Seller geography: France, Korea

• Acquirer geography: France

• Sector: beauty, fragrance

• Founding Partners involved: Mariana Hariki, Natalie Cheong, Madelaine Ollivier, Rose Reynes