Blissim strategic agreement with Glossybox Germany, Austria and France

MYRA Partners acted as financial advisor to Blissim, the leader in personalized beauty discovery, in the acquisition of certain assets related to Glossybox in Germany, Austria and in France from THG.

Through a strategic agreement with Glossybox, Blissim strengthens its positioning in Germany and becomes the No.1 beauty box in mainland Europe.

• Buy-side advisory to Blissim

• Seller geography: UK, Germany

• Acquirer geography: France

• Sector: beauty, e-commerce, retail

• Founding Partners involved: Mariana Hariki, Rose Reynes