We11Done majority stake sale to Sequoia Capital China

NCMH
Written By MYRA Partners

Sequoia Capital China (now HongShan) acquired a majority stake in Seoul-based global high-end contemporary fashion and lifestyle brand We11Done, alongside private equity investor Mirabaud Lifestyle Impact & Innovation.

  • Sell-side advisory to the founders of We11Done

  • Seller geography: South Korea

  • Acquirer geography: China (HongShan),  France (Mirabaud)

  • Sector: fashion, lifestyle

  • Founding Partners involved: Natalie Cheong, Mariana Hariki

MYRA Partners
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